Stop “Educating” Your Customers – Start Delivering Value
By Designwal Blood Staff
As design professionals, we’ve all heard the phrase: “We need to educate our customers.” But let’s stop for a second and really think about it.
Imagine walking into a luxury boutique to buy a watch or stepping onto a showroom floor to purchase a yacht. Now imagine the brand telling their reps, “Make sure you educate our customers.” How would that make you feel? Probably a bit patronized, right? Like they’re questioning your ability to understand the product or its value?
As an industry, it’s time to DELETE that phrase from our vocabulary. Customers don’t want to be educated. They want to feel valued, seen, and understood. So, how do we shift the narrative?
Replace “Education” with “Value”
Your work isn’t just about pretty pictures of finished spaces. It’s about the process, the problem-solving, and the people who make those spaces happen. Your value isn’t just in the final reveal—it’s in everything you bring to the table along the way.
Here’s how you show your value:
👉 Share the challenges. How did you overcome design and build roadblocks?
👉 Celebrate collaboration. How did your contractor or vendor relationships save time, money, or stress for your client?
👉 Show your commitment. What steps did you take to ensure the project was seamless from start to finish?
👉 Elevate the experience. What made your client meetings feel luxurious and professional?
Your social media feed shouldn’t just showcase “before and after” photos—it should tell the story of your work. Share the moments where your expertise, team, and relationships brought a vision to life.
The Value of Storytelling
The true value of interior design and architecture lies in YOU:
💡 Your ability to solve problems.
💡 Your capacity to manage complex projects.
💡 Your vision to bring ideas to life.
💡 Your network of trusted collaborators who ensure success.
But how do you share that value? By telling your story—and the story of each project you work on.
That’s where Designwal comes in. Our platform makes it simple for designers and architects to post unlimited articles, project features, and editorials. It’s your opportunity to showcase your work, celebrate your team, and inspire confidence in your clients.
Let’s Change the Narrative
If you want to elevate the perception of interior design and architecture, it starts with YOU. Stop “educating” and start demonstrating value by sharing your story.
Designwal is here to help you tell those stories and grow your brand, one project at a time.
Ready to make an impact? Start sharing your value today.
👉 Join Designwal:
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