Overview of Designwal's “Digital Advertising Program”
Overview of Designwal's “Digital Advertising Program”
Introduction
Designwal acknowledges the significant role of digital advertising in promoting brands and services within the interior design community. We believe that while digital advertising is a powerful tool, it also comes with a responsibility to ensure that all ads align with our community standards. Our Digital Advertising Program is designed with transparency and integrity, offering a straightforward process for publishing ads while upholding our commitment to quality and relevance.
Key Points of the Update
No Membership Required: Unlike many platforms, Designwal allows you to publish digital ads without needing to be a member. This open approach ensures broader access and inclusion for advertisers across the industry.
Content Control and Compliance: Designwal retains the right to remove ads at any time if they violate our terms of use or policies. We reserve the right to reject or remove any ad based on our interpretation of content, ensuring that all advertisements adhere to our community standards.
Final Sales Policy: Once an ad is published, all sales are considered final. Designwal does not offer refunds or chargebacks, emphasizing the importance of adhering to our advertising guidelines before submission.
Simple Publishing Process: To publish an ad, submit an ad image, a redirect URL, basic contact information, and payment details. Ads will be automatically distributed throughout the platform’s private and public pages.
Visibility and Distribution: Ads are displayed on the platform based on a “Most Recent” order and will remain visible for 12 months from the date of publication. They are searchable and featured on the "More Advertisements" page.
Industry Specificity: Ads should be relevant to the interior design, architecture, design/build, home goods, and accessories community, or related affiliates and associates. This ensures that the content is beneficial and valuable to our target audience.
No Retargeting Algorithms: Designwal does not employ retargeting algorithms or Google ad plugins. Ads are distributed based on their publication date and relevance to the community, avoiding the complexity and potential privacy concerns associated with algorithm-driven advertising.
Why It Matters
Maintains Community Standards: By monitoring and controlling the content of digital ads, Designwal ensures that all advertisements align with our community values and maintain the integrity of the platform.
Promotes Relevant Content: Our focus on industry-specific ads means that members and users see content that is directly relevant to their professional interests and needs, enhancing the overall value of their experience on Designwal.
Transparent and Fair Advertising: The absence of retargeting algorithms and the straightforward publishing process highlight Designwal’s commitment to a transparent and fair advertising environment. Advertisers know their content will be seen in a manner consistent with our standards and community focus.
Instructions on How to Use the Feature
Prepare Your Ad Content: Ensure that your ad image, redirect URL, and basic contact information are ready. Confirm that your ad aligns with Designwal’s community standards.
Submit Your Ad: Go to the Digital Advertising section on Designwal, upload your ad image, enter the redirect URL, and provide the required contact information and payment details.
Review and Publish: Once submitted, your ad will be reviewed and, if compliant, automatically published on both private and public pages of the platform. Ads are displayed based on the “Most Recent” order and remain visible for 12 months.
Why This Makes Designwal Unique
Designwal’s Digital Advertising Program is designed to balance the effectiveness of advertising with the need for community-focused content. Unlike other social media platforms that rely heavily on retargeting and algorithmic placements, our program prioritizes transparency and relevance, ensuring that your ads contribute positively to the interior design community.
Comments